How To Fix Nofollow Internal Links SEO

In the world of search engine optimisation, every detail matters – especially when it comes to internal linking. One often overlooked issue is the misuse of nofollow tags on internal links. While nofollow can be a valuable tool in some cases, using it incorrectly on your own site’s links can damage your SEO performance. This is where professional SEO services and a reputable SEO company can help you identify and fix nofollow internal links to strengthen your link building strategy.

What Are Nofollow Internal Links?

A nofollow internal link is a hyperlink from one page of your website to another page on the same domain that includes the rel="nofollow" attribute. This tells search engines not to pass link equity or “link juice” to the linked page. While this can be useful for unimportant pages (like login or thank-you pages), it’s a problem when important pages are being blocked from receiving authority.

Why Fixing Nofollow Internal Links is Important for SEO

1. Preserve Link Equity:
   Internal links distribute authority across your website. If you nofollow these links unnecessarily, you cut off the flow of link equity to valuable pages, making it harder for them to rank.
   
   
2. Improve Crawl Efficiency:
   Search engine crawlers rely on internal links to discover and index your pages. Nofollow tags may discourage crawlers from following those links, resulting in poor coverage of your site.
   
   
3. Boost Keyword Rankings:
   By ensuring that high-priority pages receive dofollow links, you send stronger ranking signals to search engines, improving your visibility for target keywords.
   
   

How to Identify Nofollow Internal Links

If you’re working with an experienced SEO company, they will use advanced SEO auditing tools to scan your site and detect all internal links with nofollow attributes. Popular tools like Screaming Frog, Ahrefs, and SEMrush can help you identify:

• The pages containing nofollow internal links
  
  
• The anchor text used
  
  
• Whether the linked pages are important for SEO
  
  

Step-by-Step Guide to Fix Nofollow Internal Links

1. Audit Your Site:
   Use a site crawler or hire SEO services to perform a complete internal link audit. The goal is to list all internal links with nofollow attributes.
2. Analyse Intent:
   Determine whether the nofollow tag was intentional. For example, links to privacy policies or admin login pages can remain nofollow. However, product pages, service pages, and blog posts should usually be dofollow.
3. Remove Unnecessary Nofollow Tags:
   Edit your website’s HTML or CMS to remove rel="nofollow" from important internal links. Ensure these links are now set as dofollow to pass authority.
4. Optimise Anchor Text:
   While fixing nofollow links, review anchor text to include relevant keywords. This supports both link building efforts and on-page SEO.
5. Update Internal Linking Strategy:
   Build a strong internal link structure where high-authority pages link to other relevant pages. This helps distribute link equity naturally.
6. Monitor and Maintain:
   Continue to review your internal linking regularly to ensure new nofollow links are not added unnecessarily.

How an SEO Company Can Help

A professional SEO company provides the technical expertise and tools to not only fix nofollow internal links but also enhance your site’s overall linking strategy. Their services may include:

• Full technical SEO audits
  
  
• Link structure optimisation
  
  
• On-page SEO improvements
  
  
• Strategic link building campaigns
  
  

By outsourcing this task to a reliable SEO team, you ensure your website is fully optimised for both search engines and users.

The Role of Link Building in Internal Linking

While link building is often associated with gaining backlinks from other websites, it also applies to internal linking. Internal link building is about strategically connecting pages within your site to:

• Distribute page authority evenly
  
  
• Guide visitors to relevant content
  
  
• Support keyword targeting efforts
  
  

Fixing nofollow internal links is an essential step in building a healthy internal linking system, which in turn boosts the effectiveness of external link building campaigns.

Conclusion

Nofollow internal links, when used incorrectly, can hinder your SEO performance by preventing valuable link equity from reaching key pages. By auditing and fixing these links, you improve crawlability, enhance rankings, and create a more effective internal linking structure. Partnering with an expert SEO company ensures you have access to advanced tools, technical knowledge, and a comprehensive link building strategy that keeps your site performing at its best.

If you want to maximise your website’s potential, invest in professional SEO services today to fix nofollow internal links and strengthen your site’s authority.